Dinersaur

Tuesday, June 05, 2007

"Keep the Menu Small"

Apparently, NY/NJ diners pay the price for their gigantic menus. New York Magazine just published a feature where they profiled different businesses and how they manage to turn a profit. One of those businesses is the Silver Star diner in the Upper East Side of NYC. Check out the article here.

(Also, not surprising is that their least profitable customers are the elderly, who tend to return food.)

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